The Prosperous Coach – Steve Chandler and Rich Litvin
Book Review by Suvarna Kulkarni
Some books teach you stuff. Some just tell you what you already think. But a rare few make you rethink who you are.
The Prosperous COACH is one of those. It makes you think, Who do I need to be for people to trust me? instead of How do I get clients?
In a world where everyone’s trying to get noticed, this book gets coaching down to what matters: honest talks, being present, and really talking to people.
The idea is simple: Stop trying to get clients. Start making changes in their lives. If you change lives, the business will come.
The authors shifts you to focus on who you are, rather than just what you do.
They share insights –
- trust is more important than being seen.
- helping is better than trying to convince.
- inviting is better than selling.
This isn’t just a change in how you do things. It’s a change in who you are.
Here are some valuable insights for me from this book:
* Coaching gets better when you really connect with people, not when you push yourself on them. Be curious about people, not just trying to get something from them.
* Assist before you sell. If you assist someone understand things or get moving, they will show resistance disappear
* Listening well is better than giving smart advice. Pay attention to how people sound, if they hesitate, and what they don’t say.
* Being brave gets you clients. Tell the truth. Question the way people think. Ask the hard questions.
* Invite people, don’t pressure them. Tell them what you see, tell them what they could do, and invite them to try.
* You being there is what people are really paying for. They want to feel sure, believed in, and safe.
* Making changes is more important than just having sessions. People pay for results, not just talks.
One of the best things the book says is to think about what’s possible instead of just fixing problems. Instead of asking what’s wrong, think about what could happen.
The authors also emphasize, it’s better to have a few deep relationships than to try to reach everyone. A few good connections can do more than months of trying to get noticed.
Reading this book is like looking in a mirror. It reflects you when you’re relying on your qualifications to feel good, not valuing yourself enough, or scared to ask for commitment. It asks you to focus on being present instead of performing, and on helping instead of trying to get approval.
This way of thinking fits well with coaching with honesty and leading with values. It reminds us that trust, being authentic, and being aware create impact.
This book is great for:
* New coaches who want to understand things better.
* Experienced coaches who want to make a bigger change.
* Leaders who use coaching in their leadership.
* People who want to build trust in what they do.
This is not a book you read once and shelve. It stays with you, challenges you and shapes how you grow.
Coaching mastery is not built on techniques alone. Being good at coaching isn’t just about having the right ways of doing things. It comes from courage, genuine connection, and the willingness to show up fully in service of another human being.
The Prosperous COACH book is where silence turns into strategy, reflection becomes revenue, and every page compounds your growth like wisdom earning interest.
Suvarna Kulkarni
The views and opinions expressed in guest posts featured on this blog are those of the author and do not necessarily reflect the opinions and views of the International Coach Federation (ICF). The publication of a guest post on the ICF Blog does not equate to an ICF endorsement or guarantee of the products or services provided by the author.
Additionally, for the purpose of full disclosure and as a disclaimer of liability, this content was possibly generated using the assistance of an AI program. Its contents, either in whole or in part, have been reviewed and revised by a human. Nevertheless, the reader/user is responsible for verifying the information presented and should not rely upon this article or post as providing any specific professional advice or counsel. Its contents are provided “as is,” and ICF makes no representations or warranties as to its accuracy or completeness and to the fullest extent permitted by applicable law specifically disclaims any and all liability for any damages or injuries resulting from use of or reliance thereupon.

